Landing Page Statistics from 50 SaaS Homepages

Vinny Costapublished onAugust 8, 2026

What does a typical SaaS landing page look like? We reviewed 50 public product homepages and measured the same things on each one — words, page length, images, titles, buttons, and fonts. This report groups those measurements into themes, with takeaways and a full table for each.

Key Takeaways

The typical homepage has 1,740 words and about 12 screens of scrolling to reach the bottom.
The median page has 76 images, but that count does not tell the whole story: many product visuals are built with HTML and CSS.
Section headings stay short at around 27 characters, while pages pack in a median of 53 buttons.

How We Collected This Data

Show

We looked at the public homepages of 50 well-known product companies. For each page, we used a semi-automated process to count things like words, images, videos, buttons, titles, and fonts.

Sample: 50 product landing pages (see full list below).
Note: Page extraction was performed on August 7, 2026. Landing pages are constantly changing so current metrics may differ.
Note: Visual results might differ. The automated extraction process scans the entire HTML content of each page, including elements that might be hidden or obscured by navigation menus or mobile-specific implementations.
Method: Full script is available here.

Companies in this study (50)

1. Text Statistics

Word count & page length

Deel and Higgsfield have far more words than almost everyone else.

Some brands have extensive navigation menus and mobile-specific elements that might not be visible right away. This could push the word count higher.

Metric	Median	Average
Words	1,740	2,675
CharactersiTotal number of characters on the page	10,882	17,734
ScreensiThe page's total height divided by the browser window's height, showing how many scrolls it takes to see the whole page.	12.6	12.5

2,675

average words

A typical page sits around 1,740 words and about 12.6 screens of scrolling. That is enough room for a product story without reading like a novel.

Density

Words per screen and text coverage show how “full” the page feels. Words above the fold show how much you ask someone to read before they scroll.

Metric	Median	Average
Words / screeniThe number of words divided by the number of screens on the page.	156.1	225.9
Text coverageiThe size of every text block compared to the size of the whole page. The result is the percentage of the page filled with text rather than empty space or visuals.	18.0%	20.4%
Words above the foldiWords that appear within the first screen, before any scrolling happens.	624	1,511

624

median words above the fold

Framer and Resend keep the top almost empty of words while DocuSign and Twilio put a lot of writing on the first screen.

Full text table

Site	Words	CharactersiTotal number of characters on the page	ScreensiThe page's total height divided by the browser window's height, showing how many scrolls it takes to see the whole page.	Words / screeniThe number of words divided by the number of screens on the page.	Text coverageiThe size of every text block compared to the size of the whole page. The result is the percentage of the page filled with text rather than empty space or visuals.	Words above the foldiWords that appear within the first screen, before any scrolling happens.
Higgsfield	17,976	111,325	14.8	1210.4	26.0%	17,135
Deel	17,158	127,784	9.3	1845.2	17.7%	16,204
Webflow	4,484	25,602	13.2	340.5	30.9%	1,831
Twilio	4,175	23,552	18.6	225.1	12.1%	3,443
Mailchimp	3,886	25,013	7.3	531.3	24.7%	2,215
DocuSign	3,801	23,822	12.3	310	18.8%	2,917
Zapier	3,725	22,549	18.7	198.7	23.1%	1,994
Zendesk	3,614	29,529	13.9	260.8	24.2%	1,665
Clay	3,449	20,294	12.0	287.1	16.0%	2,075
Wispr Flow	3,374	16,898	19.8	170.1	17.8%	1,558
Asana	3,364	58,203	10.1	334.8	22.5%	2,414
Monday	3,143	20,290	13.9	225.3	21.6%	1,753
Resend	2,982	16,274	14.7	203.2	24.4%	41
Sentry	2,865	17,684	10.3	278.2	47.8%	429
Gong	2,849	15,656	13.1	216.9	34.2%	579
Slack	2,297	14,112	13.3	172.6	23.9%	1,093
ClickUp	2,245	13,910	14.7	152.8	14.5%	1,222
HubSpot	2,201	14,247	8.4	262.4	26.5%	1,056
Stripe	2,106	13,834	17.6	119.4	17.9%	448
Ahrefs	2,050	12,433	18.8	108.8	23.2%	490
Canva	1,947	16,282	9.8	199.6	16.8%	1,265
Vanta	1,911	12,376	12.1	157.7	12.4%	1,251
Calendly	1,904	11,674	9.0	210.9	24.8%	774
Granola	1,817	10,297	17.2	105.9	20.5%	475
Gusto	1,752	10,699	9.7	180	18.1%	735
Airtable	1,728	11,065	9.1	189.2	32.9%	600
Datadog	1,687	12,117	6.5	258.6	21.3%	1,107
Raycast	1,663	9,037	18.9	88	16.4%	55
Typeform	1,608	10,436	10.4	154.6	12.5%	1,032
Plaid	1,604	9,936	10.8	148.4	26.2%	816
Amplitude	1,584	10,586	9.2	172.4	39.7%	860
Salesforce	1,580	10,151	15.9	99.4	16.4%	383
Linear	1,573	8,706	13.3	118.8	14.6%	255
Cloudflare	1,550	9,068	8.5	182.9	21.9%	133
Ramp	1,543	9,903	15.6	99.2	11.7%	237
Rippling	1,482	9,375	13	114	16.5%	211
Brex	1,453	9,230	9.9	147.4	16.8%	168
Intercom	1,420	9,083	18.5	76.9	14.3%	386
Supabase	1,383	8,287	9.3	148.7	18.1%	226
Loom	1,376	8,205	15.6	88	17.1%	471
Semrush	1,302	7,984	11.4	114.1	20.9%	322
Miro	1,302	8,290	10.0	130.4	16.3%	786
Shopify	1,225	7,080	13.9	88	17.2%	647
OpenPhone	1,179	7,079	9.0	130.8	17.8%	438
Mixpanel	1,043	6,059	13.1	79.4	7.4%	422

Framer	985	5,965	13.2	74.9	8.1%	40
Retool	751	4,645	14.3	52.7	8.1%	232
Figma	601	3,765	11.1	54.3	7.4%	251
Vercel	535	3,341	6.4	84	44.7%	211
Notion	514	2,989	5.6	91.3	14.9%	205

2. Assets Statistics

Images

Even brands that look image-heavy often lean on HTML and CSS to build visuals instead of stacking <img> tags. That pattern has gotten more popular with AI, and it's increasingly replacing image-based assets for product screenshots and similar UI.

That explains why brands like Canva only have a handful of <img> tags.

Metric	Median	Average
ImagesiThe number of <img> elements on the page	76	99
Images / screeniThe number of images divided by the number of screens on the page.	6.1	8.2

median videos

About half the sample uses no video at all. When video shows up, a few brands lean in hard.

median images

Monday and Clay use hundreds. Canva — a visual product — uses only a handful of <img> tags.

Videos

Highly visual products like Canva and Higgsfield use a lot of videos to showcase their features and showcase user generated content.

Other brands like Zapier and Datadog leverage videos to explain their highly complex integrations and features.

Metric	Median	Average
VideosiThe number of <video> elements on the page	1	4

Full assets table

Site	ImagesiThe number of <img> elements on the page	Images / screeniThe number of images divided by the number of screens on the page.	VideosiThe number of <video> elements on the page
Monday	608	43.6	11
Clay	334	27.8	9
ClickUp	271	18.4	0
Typeform	210	20.2	2
Webflow	183	13.9	7
Deel	142	15.3	0
OpenPhone	135	15.0	9
Retool	133	9.3	1
Asana	130	12.9	0
Granola	120	7.0	6
Raycast	115	6.1	0
Ahrefs	113	6	5
Higgsfield	111	7.5	22
Mailchimp	109	14.9	0
Plaid	99	9.2	0
Slack	93	7.0	31
Resend	91	6.2	5
HubSpot	90	10.7	0
Intercom	90	4.9	0
Figma	85	7.7	10
Framer	85	6.5	5
Loom	84	5.4	4
Miro	82	8.2	4
Amplitude	79	8.6	3
Zendesk	76	5.5	0
Airtable	76	8.3	11
Salesforce	71	4.5	1
Vanta	71	5.9	0
Twilio	68	3.7	0
DocuSign	67	5.5	9
Zapier	67	3.6	19
Gong	67	5.1	0
Cloudflare	66	7.8	1
Wispr Flow	64	3.2	0
Notion	58	10.3	1
Calendly	58	6.4	0
Rippling	58	4.5	0
Supabase	57	6.1	0
Shopify	55	4.0	11
Semrush	54	4.7	4
Brex	54	5.5	0
Sentry	43	4.2	0
Stripe	42	2.4	0
Gusto	41	4.2	0
Linear	32	2.4	0

Ramp	32	2.1	3
Datadog	28	4.3	12
Mixpanel	27	2.1	0
Vercel	19	3.0	0
Canva	6	0.6	1

3. Icons & Graphics Statistics

Icons and small graphics

Graphics are one of the favorite elements and the data shows some companies use over 100 SVGs. These graphis are typically custom made and give a unique brand identity.

Metric	Median	Average
Icons & graphicsiThe number of <svg> elements on the page	95	113

Emojis

If your brand voice is playful, emoji can work, but in this sample it is the exception, not the rule.

Metric	Median	Average
Emojis	0	3

median emojis

Most pages use zero. Raycast, and Plaid are the rare sites that use them to highlight an emoji feature or to show user generated content. Webflow heavy rely on geometric shapes emojis for navigation.

Full icons & graphics table

Site	Icons & graphicsiThe number of <svg> elements on the page	Emojis
Deel	495	0
Twilio	333	0
Monday	222	0
HubSpot	213	0
Rippling	199	1
Zendesk	197	0
Cloudflare	188	1
Stripe	184	0
Linear	180	0
Calendly	170	0
ClickUp	170	0
Airtable	160	0
Framer	156	4
Raycast	155	62
Zapier	154	2
Retool	148	0
Mixpanel	146	0
Wispr Flow	134	0
Supabase	131	2
OpenPhone	121	0
Plaid	119	21
Sentry	115	0
Asana	109	0
Resend	103	0
Clay	100	0
Webflow	90	44
Shopify	89	0
Ahrefs	88	4
Gong	87	0
Intercom	76	0
Granola	69	1
Figma	65	0
DocuSign	59	0
Mailchimp	58	0
Notion	54	0
Higgsfield	54	0
Amplitude	53	0
Vanta	51	2
Vercel	45	6
Loom	44	2
Gusto	43	0
Canva	37	0
Miro	37	1
Brex	34	0
Ramp	30	0

Typeform	29	0
Slack	25	0
Salesforce	22	0
Datadog	19	0
Semrush	2	0

4. UI Elements Statistics

Buttons & forms

Some landing pages show a surprisingly high button count, in some cases over 50. This isn't a script error. It reflects everything on the page that functions as a clickable action, not just the obvious calls to action like "Sign Up" or "Get Started."

Metric	Median	Average
Buttons	53	64
Form fieldsiEvery input box, text area, and dropdown on the page.	3	7

median fonts

Stripe and Asana use just one. ClickUp, Miro, and Mixpanel use the most.

median buttons

High counts often come from mobile nav, where menus and links are implemented as buttons.

Fonts

Multiple font styles are a common design choice and the data shows that most companies use at least 2 fonts.

Metric	Median	Average
FontsiThe number of unique fonts used on the page.	4	5

Full UI table

Site	Buttons	Form fieldsiEvery input box, text area, and dropdown on the page.	FontsiThe number of unique fonts used on the page.
Higgsfield	223	0	6
Deel	201	10	10
DocuSign	177	83	4
Monday	157	8	3
Zapier	131	20	8
Twilio	128	2	3
ClickUp	118	8	13
Plaid	117	17	6
Amplitude	109	0	9
Linear	94	5	2
Webflow	91	1	4
Clay	89	1	3
Calendly	89	0	3
Sentry	88	7	5
Mailchimp	86	26	3
Stripe	73	0	1
Semrush	64	1	6
Ahrefs	61	1	4
Salesforce	59	7	9
Slack	58	7	3
Typeform	56	8	8
Airtable	55	0	6
Retool	55	0	4
HubSpot	53	2	3
Gusto	53	7	3
Resend	52	3	6
Intercom	51	0	5
Asana	51	10	1
Rippling	44	2	5
Gong	40	31	4
Zendesk	38	2	2
Miro	36	10	12
Cloudflare	36	1	4
Loom	35	5	3
Datadog	32	31	4
Supabase	32	1	3
Vanta	32	3	5
Canva	30	0	4
Ramp	26	4	6
Raycast	25	2	5
Notion	24	1	2
OpenPhone	23	0	3
Figma	21	0	2
Brex	20	2	4
Mixpanel	17	2	12

Granola	16	6	3
Shopify	14	3	4
Vercel	10	3	2
Wispr Flow	8	2	2
Framer	5	13	9

5. Heading Statistics

Section titles & length

Webflow, HubSpot, and Canva use over 30 of section titles (H2 tags) on their homepages. While that might not seem like a lot, some of these headings were placed on navigation menus. They might not appear right away but it certainly help search engines understand the structure of the page.

This data reveals that companies prefer to use short, concise titles that are easy to understand and scan as the average heading length is 27.1 characters.

Metric	Median	Average
Main titles (H1)iThe number of <h1> elements on the page.	1	1
Section titles (H2)iThe number of <h2> elements on the page.	10	13
Sub-titles (H3)iThe number of <h3> elements on the page.	14	16
Avg title lengthiThe combined character length of every headline divided by how many headlines exist.	27.1	31.1

median main titles

Almost every page uses exactly one. Miro, Granola, and ClickUp are among the few that break the pattern.

Full heading table

Site	Main titles (H1)iThe number of <h1> elements on the page.	Section titles (H2)iThe number of <h2> elements on the page.	Sub-titles (H3)iThe number of <h3> elements on the page.	Avg title lengthiThe combined character length of every headline divided by how many headlines exist.
Webflow	2	50	6	13.2
HubSpot	1	41	72	17.7
Canva	1	36	46	22.5
Figma	1	31	2	20
Gusto	1	30	30	19.6
Mailchimp	1	26	32	23.5
Salesforce	1	25	27	38.2
Zapier	1	22	23	26.4
Typeform	0	20	21	19
Vercel	1	17	6	14.6
Monday	1	16	9	25.1
OpenPhone	2	16	10	68.6
Plaid	1	15	12	36
Zendesk	1	15	20	33.4
DocuSign	1	15	6	44.4
Resend	1	14	0	22.7
Brex	1	13	29	24.8
Ramp	1	12	5	51.3
Gong	1	12	13	41.8
ClickUp	3	12	14	32.2
Slack	1	11	29	35.7
Twilio	1	11	1	34.1
Higgsfield	0	11	14	21.3
Loom	1	11	11	30.4
Supabase	1	10	5	24.4
Ahrefs	1	9	32	27.8
Semrush	1	9	34	22.5
Calendly	1	9	23	21.7
Linear	1	8	7	36.1
Granola	3	8	12	30.6
Miro	5	8	15	19.5
Raycast	1	8	2	25.1
Amplitude	1	8	8	30.2
Sentry	1	8	28	18.2
Vanta	1	8	22	20.3
Notion	1	7	6	29.9
Asana	2	7	17	23.5
Wispr Flow	1	7	5	23.6
Rippling	1	7	3	42.9
Datadog	1	6	0	69
Airtable	1	6	0	29.3
Framer	1	6	13	21.3
Shopify	1	5	15	24.6
Stripe	2	5	25	52.4
Retool	1	5	14	36

Intercom	1	5	22	82.2
Mixpanel	1	5	3	40.4
Deel	1	4	20	19.4
Cloudflare	2	4	12	37.4
Clay	1	2	23	30.2

Based on 50 SaaS landing pages. Measured once per site. Last updated March 2026.